Privacy Policy
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Applied Biosystems is a business unit of Applera Corporation, 850 Lincoln Centre Drive, Foster City, CA 94404, USA, International Offices.
Your privacy is important to Applied Biosystems and its world-wide offices, hereinafter to be referred to as
"Applied Biosystems", and this policy explains our online information practices regarding the collection of information
from this Website that can personally identify you and/or your company, and the choices you can make about the way
your information is collected and used. Applied Biosystems respects your privacy choices. If you give us personal
information, we will treat it in accordance with this policy. This policy only covers the Website of Applied Biosystems
- www.appliedbiosystems.com, hereinafter to be referred to as the 'Site'. Our parent company and our subsidiaries have
their own, possibly different, additional privacy policies. We encourage you to read this privacy policy and those of
all Websites you visit. By giving your personal information you agree that we may collect and use such information
in accordance with the terms and conditions of this policy. Please do not submit any information if you are less than
18 years old unless you have the consent of your parent or guardian. If you do not agree to this policy, please do not
use this Site. Applied Biosystems reserves the right to occasionally change the policy at its own discretion and bring
such changes to your attention (see Policy Updates below). Information We Collect From You When you fill out an online order or registration form on our Site, we may collect personal contact information such as your name, address, company name and address, e-mail address and billing details. In addition, environmental variables (such as Internet Protocol addresses) for system administration of our Site and aggregate visitor information are recorded. We use customer contact information to personalize the types of information you receive from Applied Biosystems, or to tell you about our company and opportunities we think may be of interest to you, to determine customer satisfaction with products and/or services we have provided, and to compile aggregate statistics of visitors to our Site. User IDs and Passwords. These fields uniquely identify you and help us to provide you with access to your profile areas and to protected content. They also help ensure that only a person with your user ID and password can access your content and order products from us. Please note that we will give access to anyone providing us with the right user ID and password and that we can not be held liable for any damages caused by the unauthorized use thereof by third parties. Account Information. This information tells us the specifics about who you are, how to contact you, and your shipping and billing information. This may also contain any preferences you have provided, such as products regularly ordered and terms of payment. With this information, we can fulfill your orders and better provide you with personalized services. Customer Feedback. Provides a mechanism for requesting information from Applied Biosystems. It is also used to tell us how we can improve our products, services and Site designs. Non-Personally Identifiable Information. This refers to information that does not by itself identify a specific individual. We gather certain information about the use of our Site by our visitors. This information is then compiled and analyzed in a way that does not identify our visitors personally. The information may include the Uniform Resource Locator (URL) a visitor of our Site has just come from, which URLs have been visited on our Site, what browser is being used, and what Internet Protocol (IP) address a visitor used to get to our Site. E-mail Correspondence. An e-mail address is required to register on the Site. This is used to raise and respond to issues and inquiries of all types. It is also used to distribute information about our products and services. Transactions. Shows which products and services you have requested. Protecting Your Information The personal information you provide online is retained for no longer than is necessary, depending on the purpose for which it is held and is electronically stored on a secure server. We protect the personal information you share with us. For example, if you make an online purchase, we encrypt your credit card number when sending it to our systems. Access to your personal information is limited only to those Applied Biosystems' employees, and/ or authorized third parties who need it to fulfill your order, to communicate with you about your order, and to provide you with promotional materials of, including, without limitation, Applied Biosystems or third party contractors. Except as specifically described in this Privacy Policy, we will not, without your specific prior consent, sell, trade or transfer your information to such third parties other than authorized third parties and others involved in the e-commerce distribution chain (e.g., vendors, suppliers), which may need access to some of your personal information. For example, if we ship an order to you, we must share your name and address with a shipping company. We oblige such third parties to comply with our privacy policy, and limit their access and use of your personal information. We do not give access to data on individual transactions to third parties, other than as described in this Privacy Policy. If you have any questions relating to the transfer of your personal data to the third parties described in this Privacy Policy, please Contact Us . Information about particular transactions, such as product purchases, is maintained in our databases in the same or similar manner as such information is maintained for transactions which are done by telephone, fax, etc. This information is used by us for ordinary business purposes, such as order processing, delivery, etc. We sometimes also use this data to establish a profile for your company, or collectively for some or all of our customers, to help us with strategic and tactical business decisions, such as what kinds of new products we should be developing. Without your consent, we will not make any profile that can identify you personally. To prevent unauthorized access, maintain data accuracy, and ensure proper use of your information, we and our Web server hosts have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Occasionally, we may be required by law enforcement or judicial authorities to provide personally identifiable information to the appropriate governmental or regulatory authorities under applicable law. We will disclose personally identifiable information upon receipt of a court order, subpoena, or if required to co-operate with law enforcement investigations. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful to the extent permitted by local law. Linked Websites We sometimes provide links to third party Websites. Such links are provided for your convenience only and will be easily identifiable because they will not have our logo on them. Since we do not control these Websites, we assume no responsibility for the (privacy) practices of sites to which we provide links, and we encourage you to review the privacy policies posted on those, and all, third party Websites. Children's Privacy We do not knowingly collect personal information from children under the age of 18. If we learn that we have personal information on a child under the age of 18 we will delete that information ourselves. Cookies Most of our Site uses 'cookies'. Cookies help us provide a better user experience by measuring which Site areas are of greatest interest to our customers. Applied Biosystems also uses cookies when you register for one of our Site programs. In this situation, a cookie will store useful information on your computer that enables our Site to identify your computer when you return to our Site. Applied Biosystems can only 'read' cookies which are placed on your computer from our own Site. Without your consent, Applied Biosystems will not derive any information from cookies that can identify you personally. You can choose to disable cookies by following the procedure suggested by your particular browser. If you choose to disable cookies in your browser, you may still be able to access our Sites depending on where you are in our Site. We may display advertisements from third parties on our Site. Third party advertising server companies control which advertisements are shown. These ad-server companies may use cookies to collect information about you in order to determine customer preferences. They use this information to improve marketing, promotional efforts, and product offerings. Since we do not control these Websites, we assume no responsibility for the (privacy) practices of these third parties. We do not receive personal information from, or share it with, these third party advertisers. Accessing and Updating Information We believe you should have the ability to access and edit the personally identifiable information you have provided to us. During the use of our Site you can review, change or delete the information you have submitted. We need your help to ensure sure that your personally identifiable information is correct in our systems. Please notify us of any changes in your name, address, title, telephone number or e-mail address. You can access and correct your personally identifiable information by contacting us with a request for your change. You may ask to have the information on your account deleted or removed; however, because we keep track of certain transaction information, such as past purchases, and other similar information, for legal compliance purposes (including company bookkeeping), you may not be able to delete such information. In this case, we can, at your request, block this information to avoid new processing thereof. We will take reasonable steps to verify your identity before granting access or making corrections. Note that in some cases certain information is required in order to process your orders. Once this information is removed, we may not be able to fulfill your orders until this information is updated on the Site. Choice to Opt-In We would like to send you information about our company and our products, but only if you wish to receive such information. When you register on our Site, you will be given the choice to 'opt-in' to receiving such information from our Site. Choice to Opt-Out If at any subsequent time, you wish to stop receiving information from us, or to have your name and other personal information removed from our Site, all you need to do is to update your profile on the Site. Please refer to our on-line help if you need additional assistance. Please note that this 'opt-out' strategy only applies to information provided from our Site. If you have any questions relating to your choice to 'opt-out', please Contact Us . Data Transfer For our customers in Switzerland and the European Union, please note that Applied Biosystems (as a US based company) also operates in countries outside of Switzerland and the European Union (including the US), which may have less adequate data protection legislation. Your choice to order our products and/ or to receive information about our company and our products may involve the transfer of your personal data to establishments of Applied Biosystems and authorized parties located in such countries. In all cases were we intend to process your personal data other than the fulfillment of an order or a request made by you, we will ask your prior consent. If you 'opt-in' to receiving information from our Site you unambiguously consent to the transfer of your personal data to countries outside Switzerland and the EU, including (the US). However, we will ensure that all necessary measures are in place to protect the confidentiality and security of your personal data during transfer. If you have any questions relating to the transfer of your personal data, please Contact Us . Policy Updates All updates to this policy will be posted here. Last Update: We will not change the way in which we use your personal information without your consent. Severability In the event any of the provisions of this policy are held to be unenforceable, the remaining provisions will be unimpaired and the unenforceable provision(s) will be replaced by such enforceable provision(s) as comes closest to the intention underlying the unenforceable provision(s). Registration If required, the above-mentioned data processing purposes have been registered with the relevant data protection authority. According to the laws of your country, you may request further information from the registry held by such authority. If you have any questions or concerns about our privacy practices or the practices of this Site, please Contact Us. |